Pet Food Market – Trends, Industry Competitiveness and Future Outlook

PET FOOD MARKET

The pet food market was valued at USD 74.9 billion in 2016. North America accounted for the largest share of over 35% of the global market in 2016. The second largest market is Europe, followed by Asia-Pacific with around 20% of the market share, thus, accelerating the trend of pet owners across the globe. In North America, the United States holds the major market share of pets and pet owners, which is expected to register a high CAGR, during 2017-2022 (the forecast period).

TASTES FOR NEW EXPERIENCES AND PORTIONS AS INDULGENCE ALIBI

Flavors and textures are becoming bolder, more complex, authentic, and specific. The correlation of pet food and the modern formats blending freeze-dried bits, with kibble or treats, for texture variations, is making pet owners choose from a range of variety of shapes, textures, and flavors. Moreover, clean labeling continues to grow. Health conscious consumers look for permissible indulgences, like the smaller portion sizes of treats or candies with healthier ingredients like chia seeds or yogurt. Pet treats are developing, in terms of ingredients with functional or other nutritional benefits, which is allowing pet owners to indulge their pets free from guilt. New dog food products comprised of 80% of the global launches in 2015. The launches from September 2015 to September 2016, are keeping the health-related trend intact in new products by category. The share for cat food was around 68% globally. This trend of health and wellness has made good sales for the manufacturers. A few instances in this context are Hill’s Ideal Balance, a new range of dog and cat food that combines natural ingredients with Hill’s perfectly balanced nutrition, is now available in South Africa. CORE® RawRev, a new high-protein grain-free product, is launched by Wellness CORE®, a family of grain-free, natural animal nutrition company.

IMPROVEMENT IN DISTRIBUTION NETWORK LEADS TO GROWTH IN PET FOOD SALES

The high internet connectivity available in the major countries is boosting the use on e-commerce sites as an effective distribution channel. The notions of convenience, affluence or exclusivity, safety, and market awareness play a very crucial role in the developing nations. The unreliability of local goods, as indicated by the recent scandals, is also making people rely on foreign goods. These are made easily available through the e-commerce, further making the sales high. Owing to the industry’s two pet superstores, PetSmart and Petco, the e-commerce channel is exploding with the pet product sales. The late embrace of the market connectivity in the minor markets of small economies, such as Vietnam, Thailand etc., is a cause of infrastructure lag and almost negligible product awareness. These stores offer the nascent market advantages of low regulations and competition. The companies, as the e-commerce is strengthening, are negotiating the ever-changing internet landscape with the factors such as dealing with giants like Amazon that is deciding to sell through similar e-commerce websites and mergers & acquisitions. For instance, in April 2017, PetSmart announced that it will acquire Chewy.com, which heightened the consternation in the independent pet retailers. In response, Tuffy’s Pet Food, a manufacturer to independent and family-owned businesses, announced pulling out its products from Chewy, as it would be owned by the largest US pet store chain. Though Tuffy’s reports a very positive response, not every company detaches itself easily from any large e-commerce sites.

“FREE FROM ALL” AND “FLEXITARIAN EFFECT” BOTH HAVING THEIR WAY TOGETHER

Though the consumers today are part-time vegetarians, they seem to do the opposite when it comes to pet food. The pet owners look for diet options, which focus on the carnivorous nature of dogs and cats, thus, driving the number of products with high and fresh meat claims. Despite the demand for carnivorous diets, veggies are still going mainstream and the producers are innovating their existing products. Free from” for all-the free from trend has been growing, since the past few years and has now hit the mainstream. Pet foods are being formulated with respect to the concerns of humans that include organic and non-GMO ingredients. These ingredients are used in low-carb recipes and have gluten-free claims on new cereal products that increased from one in 15 in 2011 to one in five in 2016. New product launches, with organic or GMO-free ingredients, are witnessing growth in the market. Organic and natural food sales are expected to increase 14.6%, annually, in next two years. For Petco and PetSmart, organic pet foods are bought at a 7.1% and 5.6% rate, respectively, with organic purchases at veterinary clinics at 5.3%. Brands communicate more about the production processes, due to the rising consumer interest in natural plus authenticity and transparency. This is true for the buyers, too, especially, for the ones seeking products in non-traditional formats such as raw, freeze-dried, frozen and baked. Balchem Corp., a global health, and nutrition company, introduced a new line of specialty nutrients and unique processing additives. The Omega Plus range was launched in the South Island in September 2016, after the two years of continuous R&D. In addition, Bob Martin launched Simply+, a range of products marketed as “nutritionally advanced food that provides dogs with all the essentials of a healthy diet”.

CROSS-BORDER ZONE TO HELP MEET BUOYANT DEMAND

The domestic market is growing at an annual rate of above 30% in China and is poised to accelerate at the same rate by 2022, reaching CNY 150 billion and further, making it the third-largest market, worldwide. Moreover, Hangzhou in Zhejiang Province inaugurated the first cross-border pet industry experimental zone in the city’s Jianggan District. The experimental zone will pilot the reforms on the regulation and approval of cross-border imports. It will explore the introduction of national standards in the industry and promote the exportation of domestically made products. Moreover, more than 35 enterprises, including the cross-border e-commerce sites like Tmall, Kaola Beibei, and related logistics & warehousing companies, have been established in the experimental zone. The zone, basically, enables one-stop services and aims to enroll open, transparent, and smart pet food import channels and regulatory policies. Similar efforts are being taken by the countries to focus on the growing pet population and trends. The market players are taking complete advantage of this situation and investing in R&D for innovative product launches.

NOTABLE MARKET DEVELOPMENTS

1. Nestlé Purina launched a new production hall at its facility in Bük, in Hungary’s northwest, making the plant the largest production center in Europe and opened the USD 86 million factories in Brazil. This step is expected to boost the Nestlé Purina for more growth than the domestic market.
2. Carna4: Formulas Inspired by Health Food Trends. This manufacturer takes inspiration from the human health food sector to formulate innovative and whole-food recipes for dogs and cats.
3. PetLife Supersedes Expectations for the Acquisition of Dr. Geoff’s Real Food for Pets. PetLife Pharmaceuticals, Inc., a developer of a new generation of high potency veterinary cancer medications and nutraceuticals for pets, announced that it is acquiring Dr. Geoff’s Real Food for Pets™ and expansion plans for a national rollout.
4. German Company Entering Thailand. Interquell, a German-based dog, and cat food company, entered the Thai industry by forming a joint venture, named Happy Pet (Thailand) Co Ltd, with partner Technic Pet Holding, reported Pets International. Interquell holds 49% of the joint venture. Interquell owns the Happy Dog and Happy Cat premium brands.

TOPICS COVERED IN THE REPORT

How will face-to-face interaction boost the pet food market in Digital Age?
Is low thiamine cat food the cause for Australian cat deaths?
Gluten free foods, GMO foods making their mark in the pet food industry.
Edible insects creeping into pet food popularity.
Humanization and premiumisation on peaks in the pet industry.
Will the US and China continue their dominance in the pet food market? What are the emerging markets?
Will growing market connectivity in Asian countries of Vietnam, Thailand etc. boost the Asia-Pacific pet food market?

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Need a Last Minute Gift – But No Clues? Find the Perfect Gifts For Pet Lovers

That special event is approaching…and you haven’t a clue as to what to get for your special gift recipient. If that special person has pets, you may have struck gold! Pet gifts are a great way to honor that special event in your loved one’s life, as most people consider their cats, dogs and other pets to be bona fide family members, and appreciate attention given them.

Practical, whimsical or home deco items with cat or dog themes are favorites of most pet people. Pillows, boxes or pictures of cats or dogs can enhance their decor, while serving practical purposes. Coasters, artwork and prints that you can also frame for that special touch are also appealing, while t-shirts, robes and other apparel with feline and canine embellishment can win them over.

Also on the practical, yet creative side, consider purchasing a notebook with protective sleeves and slip in a photo or collage of their favorite furry friends. This personalized item can serve to hold special pet records, pet photos, journal or diary entries, or any number of unique purposes.

Pet clothes are popular and fun and can become superb Christmas gifts for dog and cat lovers. Blankets or bedding that can be specially embroidered with the cat’s or dog’s name are other appreciated pet gift ideas.

Create a unique pet gift basket. Select specialty foods that the owner might not ordinarily buy. Look for organic, healthy tidbits and gourmet cans of cat or dog food. Add some fun cat or dog toys, feeding dishes or accessories, and how about a gift card at their favorite pet supply store?

You could prepare a pet spa-basket with safe, non-toxic shampoos, pet combs and brushes, a supply of ear or eye treatments from the vet, or hairball remedies for the cat lover in your life. Add a sparkling touch with a bejeweled collar –but it must be a break-away kind, in the event that the beloved dog or cat should get it caught on something! Wrap it all up in a special basket, decorative tin or fancy gift bag.

Gifts for the pet lover that highlight the special pets’ place in their lives will win favor. Enter their Fluffy or Fido in a pet contest, schedule a special photo shoot, or transform their pet’s countenance into a ‘mug-shot’ on a cup, plate, tote bag or t-shirt or create a handy calendar. Check out your local photo service centers for specialty items you can give with that special pet’s picture adorning it.

Pet gifts that help the bottom line and serve to keep their pets healthy are sure to please! Provide a health insurance policy, which can be researched with local vets or online. Give a book or course that teaches how to care for one’s pet at home and how to know when a vet’s help must be sought.

Good, safe, healthy nutrition, especially with all the pet food recall disasters we’ve suffered, are another fine way to show you care and keep vet bills in line. Select an assortment of healthy, organic chow from a local pet supply or search online. And why not make some yourself? Whip up a batch in your own kitchen, following recipes closely to assure nutritional balance, and prepare a special gift box or basket. Add in a pet recipe book so that the pets’ companion can prepare wholesome, safe meals in the future as well!

Good, natural homemade food for ourselves as well as our pets can’t be beat! And they can serve their pets with peace of mind and keep them healthier for a longer life of special companionship. What better gift than one such as this, right from the heart?

These gift ideas for pet lovers have hopefully cranked up your radar to find that special gift for the pet owners in your life. Let your imagination be stoked along with your knowledge of the pets, and you will surely find just the right gifts for your “A-list” dog lovers and cat lovers — and the pets alike!

Common Cat Health Problems And What To Do About Them

While there are a lot of different diseases and conditions that your furry little friend can run into, there are a few common cat health problems that you should be on the lookout for.Obviously, it can be tricky to know what signs to look for. After all, how do you separate a serious condition from a not so serious one in such a small animal as cats?You can learn what it is that you should be looking for by simply just picking up a few books and reading a bit on the subject. There’s also a ton of information online that you can consume, most of it for free.A vet will also be able to tell you more about the common signs of sickness in cats.Here are some of the most common issues that cats run into:Worms.It’s very common for cats to experience the worm problem. There are many types of worms such as tapeworms, hookworms, roundworms and heartworms.Worms should definitely not be left untreated. If your pet have worms then contact a vet. Medication will solve the issue.Swallowing of hairballs is another very common issue with cats. When cats groom themselves they often swallow their own hair. Once inside the cat’s body, sometimes the hair goes to the wrong places and this can cause a problem or two.To prevent this, make sure to groom your pet often and give it food that helps prevent this issue from occurring as well.If it seems serious, contact a certified veterinarian.These are just a few of the common issues that can occur in cats. It’s important to educate yourself so that you know what needs to be done to keep your little friend healthy.Consult with your vet and ask them questions, pick up a book or find more information on the Internet.

For The Elderly Animal Lover

One excellent idea to alleviate the loneliness felt by so many elderly people would be to suggest they keep a pet. Pets for the elderly pre-supposes that they’re animal lovers. If they’re not, then this idea goes nowhere, but many of them are. A little trip to the nearest animal shelter for a cat or a dog could well give them a new interest in life.Personally, I think a cat would be the better choice, since they require a lot less looking after. A kitten would be the best idea of all, since it could be brought up in a place that’ll become familiar to it and provide a great deal of amusement to its owner. They’re easily trained to the litter box, so this business of taking them for walks wouldn’t be necessary.If the person lives in Florida or California, somewhere warm and frost-free, then that’s not so bad, but if they have to dress up like an Eskimo every so often during the day to take the dog out, icy pavements can can be a very real danger.Then again, it does depend on their preference, whether or not they have pet allergies, how fit they are. All these points must be taken into consideration. Having to take a dog out would provide them with exercise and fresh air, which of course would be very desirable, but it really boils down to personal taste.The advantages with a cat are many. Easily housebroken, as I’ve mentioned, very good company if you talk to them and don’t simply ignore them, very little mess and virtually no expense except for food and even that’s minimal.Small expense though it may be, though, there are poor old people, and I use the word ‘poor’ both in the sympathetic and financial sense, who have to choose between buying food or buying medications. Having a pet would be just one more mouth to feed. However, since I’m not Solomon, we have to leave this answer up to the politicians, God help the elderly.It’s a well known fact, too, that animals. especially dogs, can help a great deal with lifting depression, as we see when people visit hospitals with their pets. Dogs, I think, certainly bring more companionship than a cat, provided the owner’s fit enough for the walking bit.A big dog, too, should be avoided. Delightful though they are, for a frail old person they could be far too much to handle. Big dogs have a habit of wanting to be lap dogs, and a great furry monster weighing upwards of 90 pounds landing in granny’s lap would keep her pinned in her chair until dog decided to move.So in the end, it all boils down to personal taste, the health of the person concerned, and really where they live. A flat or apartment would be more suited to a cat, but if they live in a house with a decent back garden, then a dog could easily be let out there.As I said at the beginning, all this is fine, provided they’re animal lovers